Tyson is the Founder and Agency Director of TYSON®, a Melbourne-based creative agency helping brands succeed in dynamic markets. With a passion for design and a customer-first approach, Tyson has worked across industries such as food and beverage, health and wellness, tech and electronics, construction and building materials, education and training, and professional services. Crafting branding and strategy that connect meaningfully.

His expertise spans B2B and B2C marketing with a focus on new product development, strategic brand planning, and creative execution across packaging, digital, content, and media.

Driven by partnerships with organisations that create positive impact, Tyson combines creativity, strategy, and communication to bring brand stories to life, engage stakeholders, and deliver measurable results that align with organisational goals.